At Fennel Frameworks, I work across the product and brand spectrum, moving between UX/UI design, product thinking, research, documentation, and measurement. My work spans enterprise B2B platforms, founder-led brand sites, intensive audits, and internal agency initiatives, where I turn complex business needs into clear, usable, shippable experiences. I design end-to-end flows, that connect user needs, system logic, business goals, design systems, dev handoff, and stakeholder clarity.